In line with expansion plans, PLUguide Hong Kong was released in February 2006 followed by PLUguide Taiwan in October 2006. After much consideration, the publication of PLUguide Thailand - Phuket was ceased. Unfortunately, it was to be the first and only issue mainly due to the effect of the tsunami in December 2004 to the Phuket tourism industry. However with its unique cosmopolitan look, it finally won over the hearts of the Bangkok PLU community.īut all was not a bed of roses, the first issue of PLUguide Thailand - Phuket was released in October 2005. In April 2005, PLUguide Thailand - Bangkok was introduced in Thailand to cool reception due to aggressive competition from similar local PLU publications. Starting with only Kuala Lumpur, the second issue grew with the inclusion of Johor Bahru and subsequently, Penang in the third issue. The first step in regional expansion was in August 2004 with the release of the first issue of PLUguide Malaysia. With such overwhelming success, PLUguide decided to spread its wings. Demand for the guide grew with some issues subsequently going out of print. It was published bi-monthly and by the third issue, the PLU community in Singapore had one way or another heard about PLUguide.
The first PLUguide Singapore was released in April 2004 with much support from the Singapore PLU business owners. A survey was conducted and the feedback from the PLU business owners was positive.
Official website PLUguide was founded by Lawrence Chia who saw the need and viability of a free PLU map in Singapore when he had many friends asking him for directions to PLU venues. We have printed and distributed more than ten million copies throughout Asia. Being the only printed gay guide in many countries in Asia, PLUguide is the most effective way to tap into the “pink dollar”.
PLUguide is a print and online guide for GLBTQ and features locations and events in major cities in Asia. Plan B Media is the publisher of PLUguide (PLU as in ‘People Like Us’) and PLUTO Magazine in China, Hong kong, Malaysia, Singapore, Taiwan and Thailand.